Creating my PDF and then taking it to the printers.

Creating my PDF Booklet & Step by step guide on Photoshop

 

Firstly I needed to upload my images and make any changes to them by editing them on photoshop.  Al of my images where shot on raw files so I needed to convert them to Jpeg.

Once I had edited my images I would then be able to start making my booklet and to do this I followed these simple steps.

 

1, open photoshop on Mac or PC

2, Go to file – New & select International paper in the dropdown box

3, Size A4

4, Background colour – white

5, Colour profile Adobe RGB – click ok

6, Select image on top tool bar then change layout to 90 LW – Landscape

7, View – units & rulers then change size to mm

8, Zoom in the top left then drag your rulers in 4mm each side then on the top and bottom as shown below.

9, when you have a nice even boarder save as a PSD

10, Do each page of your booklet separate

11, make sure that your text is clear and that your images fit then you will need to form your PDF.

 

Making the PDF Booklet part 2

 

1, Open your 1^st page of your booklet

2, File save as photshop PDF in usb

3, make sure layers box is ticked

4, HQP, Save PDF

5, Select yes

6, Go to In design on your desktop & Create new document

7, Select amount of pages i.e 4 then un tick box

8, Select A4 – Orientation landscape then select ok

9, Zoom out to see screen

10, Go to file, place then go to desktop select PDF

11,Take your image to the left hand corner and drop it in by clicking mouse.

12, Click off when dropped

13, Go to file, export save, adobe PDF & save.

 

Once I had finnished I took my pen drive to the printer where I asked them to print my document A4 on a glossy paper for me.  The print only cost 60p

I wanted to only have the four pages with the front page being the main page with the name of the restaurant and then the details of the menus available inside followed by the menu its self and pricing.  I have then added for my final page a cut out recipe of the month.

I would find that interesting if I was a customer and this particular restaurant was a place I enjoyed eating at. 

Final Product.

My Final images ready for my pdf.


I have chosen 4 images to use as I will only be having 4 pages on my booklet.  The front page will be basic with just a picture accross it with the name of the resturant.  I want it this was so people want to open the booklet and see whats inside and not just looking on the top page.

Here are the images I have to choose from for my booklet. All taken by Julie Morrison

                                                Most popular fonts to use on a menu


I have been having a look at the most popular fonts used on menus as I wanted my final print to be clear so that anyone can read them.  I still want to keep the style modern however I wanted it clear.

The one I like the most is one called Baskerville used in the 1917 for the Harvard University Press. The text is clear and crisp and I would like this style on my menu.  I need to see if it is on Photoshop if not if I can get in and install it so that I can get it onto my PDF.  The original Printing layout on the Colours Menu is a lime green text onto a white boarder to suite the restaurants colour theme.

I would like to step away from what they are already using so that I can create my own style if it was my restaurant and not to copy their current style.


Here is a link with a variation of different font styles that I have been looking at.


http://www.webdesignerdepot.com/2011/08/the-most-popular-fonts-used-by-designers/

Create a high-resolution PDF file in Photoshop | lynda.com tutorial

http://www.youtube.com/v/Ga3IDc0VOF0?autohide=1&version=3&showinfo=1&attribution_tag=B_4-insMN-Fuo86xQotYaA&autoplay=1&autohide=1&feature=share

Learn how to create a professional brochure with Photoshop program | Bro...

http://www.youtube.com/v/statnagGDvY?version=3&autohide=1&autoplay=1&attribution_tag=Cf5snzRHHWZwaPE9Ogpp8Q&showinfo=1&autohide=1&feature=share

indesign tutorial - combine document text and graphics into pdf brochure

http://www.youtube.com/v/b6k9-_uOhHI?version=3&autohide=1&showinfo=1&attribution_tag=TUNO1GhexlVL5fwbV6O22w&autohide=1&autoplay=1&feature=share

Colours Restaurant 

Here is a link to the restaurant that I will be taking my images for.  

http://www.sthelens.ac.uk/menus/817-dinner-menu

They already have their own website set up with all of their food listed.  I will be photographing 5 different dishes and then creating a menu with a landscape format on a PDF file.  

The restaurant have stated today that they will have 5 different foods for me to be able to photograph tomorrow. I originally wanted to have an image next to each food however I think that would be to much to put in.  What I would like to do is to also get images of the restaurant and maybe one of their staff if permitted to do so.


I will use the food images taken and then highlight them as the style of the food served at the restaurant.  Under the images i will list the text of the restaurant details & menu.

All images will be shot with a canon 40D with an external flash, images will be shot in Raw/Jpeg for editing purposes.  I will have with me a tripod, a soft box and use off natural light.  i will be asking for all of the food to be placed on a table with glasses and cutlery available for me to be able to use for a background and compositional purposes.

Im looking forward to the outcomes I get tomorrow with the use of a digital camera. The advantages of using the digital camera and not anolog are much greater in terms of post editing.  I will be able to adjust coulors, tone and texture using photoshop CS6 that I have at home.

Other Blogs I have been looking at - Food photographers in pracice

http://www.foodportfolio.com/b/

As a food photographer, shooting real ice cream is probably the toughest things to do. If I had to recommend just how to make the job easier, here’s what I would recommend.
1. Make the studio as cold as possible.
2. Work really, really, really fast.
3. Prey a lot…
I just finished a four day ice cream shoot and I’m still cold. I rented 13 freezers, besides the three I already own, and that was just barely enough for all the product.
It was a tough job, but all’s well that ends well, and I must admit, the job turned up very nicely…
)

Hints and tips of ways to shoot Ice cfream before it melts. Cold & Warm food.

You tube video links for food photography.


http://www.youtube.com/watch?v=xpS10LFmilc#zone=128&width=160px&height=600px&platformId=140&SSLSectionId=3992743&refhostname=www.youtube.com&AppInstanceUid=66D11045-FD03-441B-BCE7-20A716DECF70&secure=0&LayoutId=1

I have been watching other photographers and how they work with food photography.  I have attcheded some vidoe links of the kind of work I have been looking at to get ideas and help.

https://www.youtube.com/watch?v=VU7wQsx-QVE

https://www.youtube.com/watch?v=REd2unpauw4

https://www.youtube.com/watch?v=-IHf6UwQC4s

Image taking today in the Colors Resturant & equipment required

Now that I have been given permisson to take im ages in the restujrant I need to work out what eqimnet I want or indeed need to use.  Here is a list of what I will be taking with me for the shoot.


* Canon 40D digital camera
* External flash
* Tripod
* 5 in 1 Reflector


As I will be on locatgion and in the kitchen I dont want tgo have too much equipment with me and I feally wouldn't want to get in the way of the kitchen staff.

There will be alot of light in thed kitchen therefore I may not even need to use flash to get the shots I need.

Samples of other images relating to food photography I have found

 

 

Great layout and use of colours used throughout the display.

 

ALL SYSTEMS GO...................................................................

I am very pleased that I have been given the ok to take Images of food as its being served straight from the grill at Colours Restaurant in St Helens.

I will take around 20 images and I am hoping to use at least 10 of the images in my booklet.  I am waiting to hear back to see when I can get in to take the images. In the mean time I will carry out research on food photography and the best angle an d lighting to use in the kitchen.


Here is a link to the Colours restaurant website with their current Menu details available.


http://www.sthelens.ac.uk/menus/818-saturday-dinner-menu

Response from my email to Terry Lavin - Head of catering at St Helens College.

Terry Lavin	14:26 (7 minutes ago)
to Antonio, Ian, Darren, steve.alker, me

Julie, I have no problem with this. Please just let me know when. However I would appreciate a copy of your photographs which we may use as a tool to market the restaurant if I have your permission to do that.

Kind Regards Terry

Email sent 31st October 2013 to the head of Catering at St Helens colege from myself.

tlavin@sthelens.ac.uk

Dear Mr Lavin,

I am currently studying BA Hons in Photography at St Helens college and I have a project that I am working on at the moment related to your industry.

I am producing a 5 page booklet/menu as part of one of my modules on the course. I have chosen to create a booklet based on food combined with a menu and restaurant details provided within the information booklet itself.

Last year while I was on the B-Tec with Bill Atterton I was given the opportunity to photograph some of the food you serve in your Colours restaurant and I was impressed with the outcome of my images and the standard of your food and presentation.

I would like your permission again to come and take some more images of food that is just about to be served straight from the kitchen so that I can use the images to produce my booklet? I will off course keep in line with the menu that you already have however I will just amend the colours and fonts as part of my module.

The booklet once produced will only been shared with my tutor and class for grading purposes and not to the public.

If you could let me know as soon as possible if you would be happy for me to attend the restaurant one evening so that I could get around 10 images off different meals & deserts I would really appreciate it.

I look forward to hearing from you soon.

Kindest Regards,

Julie Morrison

Photography Student BA Hons 1st Year

Food Photography, Presentation of food and prices for menus

 

 

 

My Ideas:

 

 

I would like to produce a 3 page booklet on Food made in a restaurant covering the types of food the restaurant specialise in or sell and to showcase their presentation of gourmet style food.  The idea comes from work I have done before with food photography and I really liked the colours in the images and you can play about with depth of field in the image and get good contrast. 

 

It would be a simple layout with not to much detail showing the restaurants name with their opening times and contact details. I would then have the menu laid out simple to read with the restaurant shop front on the main page with the following 2 pages covering their menu with a descriptive price list and good clear imagery of the food described.

 

I have looked various restaurants in Liverpool at their on line menu's and I have collected menu's that you can take away with you.

They are clearly set out in order for you to follow the menu simply with not to much detail and this is something I would like to have a go a producing myself for this project.

Here are some links to on line Liverpool resturant menu's http://www.individualrestaurants.com/wp-content/uploads/2013/10/Estate-main-AUTUMN.pdf

http://www.vivabrazilrestaurants.com/menu.asp

http://www.sapporo.co.uk/perch/resources/sapporo-al-a-carte-lpool-2013-1.pdf

Many of the on line menus use PDF and this is what I will be using to create my booklet so Its good to see from these sites what can be produced.  I would like to speak to the college restaurant and gain their permission to take photographs of the food that they produce for my theme and hope to complete my images by the 10th November so that I can start to look at my text and layout of the booklet. I need to choose a font style and size and arrange my menu in order so that it is clear to the customer.


Here I have some images I have taken previously of food photography and I would like something similar to this style.

 

 



Digital Cameras & Softwear

Variation of cameras available to us now:

Now days we have a wide variety of ways to take a picture from, Film Cameras, digital cameras with built in video recorders to hand held mobile phones. There are lots of products available It all depends on what you want to use them for.

Mobile Phones:

The use of Mobile phones is commonly used by everyone, even children with almost every one of the having a built in Camera on them with good quality cameras and mega pixels so that we can capture everything on the go where ever we are in the world.  Images can now be sent to News broadcasters and you can be paid a percentage for a image that they use to show on their News if you get it there 1st or you was there as it was happening! This gives everyone the opportunity to be a professional photographer!!!

Image 1, Newest type of mobile phone Iphone.

Digital Cameras:

Most families will have a digital camera at home even if they have a smart phone with a built in Camera. Again the type and style of digital camera you own would be your choice and how good of quality you would want your images.  For normal family holiday images you can buy smaller cameras with about 14 MP upwards these will set you back around £50.00 to £250.00.  Here is an image of a Sony 14.1MP digital camera. For little use from home and good quality images this camera would do for a family and its very user friendly. The control buttons will be simple and easy to follow with a built in flash for night photography.

 

 

 

 

Film Cameras

 

SLR cameras are still used by many and there are more modern cameras out now for example the Sprocket Rock 35mm panoramic film camera is increasingly more and more popular. No only do you get panoramic view with this 35mm camera you can also roll the film back and double exposure your images using colour or black 7 white film.  My partner has just ordered me one of these cameras for my Birthday and I am looking forward to experimenting with it. 

 

Lomo Sprocket Rocket Camera image 2,

 

 

Professional Digital Camera

 

 

For professional photography and keen photographers we have top of the range digital cameras that allow us to get fantastic imagery with built in settings and also manual adjustments so that as a professional you can manipulate your camera to do what you want it too.  DSLR cameras are expensive and range anything from £500.00 to £4000.00 then on top of that you have a selection of lenses and equipment that you would use. Investing in your camera is expensive but worth it if you are working in a professional photography environment.

 

I currently have a Canon 40D DSRL with 6 types of lenses that I use for various different shoots. The settings on the camera allow me to work in all conditions except for under water & freezing temperatures. These types of digital cameras allow you to work professionally and get good quality images if you know how to control them correctly.

 

 

Image 3, Canon 40D,

 



 

 

 

 

 

 

 

 

 

 

 



 



 

 



 

 

Images

Images taken with my smart phone of reflective surfaces with me in them! All of these images have been taken on campus in and around St Helen's. I have used mirrors & plastic wall coverings to gt my reflection! Some not so clear....